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What I love about this book is that it's just one piece

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in what is really a broader movement.

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Like if you go to the anxiousgeneration.com website,

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I don't know who built that website,

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but they did a brilliant job.

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Is it Township?

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Oh gosh, it's a wonderful company.

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I think it's called Township.

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It's a small operation, but they do beautiful work.

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Yeah, it's very compelling

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and it sort of storytells the thesis

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why this is important

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and how to really kind of understand it visually.

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And then there's this whole art piece.

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We open talking about these billboards,

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but you've got all kinds of really cool stuff

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like out in the world.

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That's kind of percolating into our consciousness.