Just Enough AI
Practical lessons from building products with (and for) AI
Everyone has heard that AI can “help” them in some way. But clear answers about how (and what to actually do with it) are hard to find. This book is a collection of the lessons, experiments, and misadventures from our year of wrangling AI tools.
Get your PDF copy of the Book
Enter your email and get the book right away.
This will also sign you up for the We Built a Thing newsletter.
The We Built a Thing newsletter has uncovered a few wise nuggets on AI and product development. As we experimented and shared what we were learning, we spoke with partners, clients, and other agencies. Everyone had questions, but clear answers about how AI could help were hard to find. A Thing We Built got us to this final physical-digital Book.
This book seeks to answer a different question: what is enough? Just Enough AI is about finding the sweet spot—using AI in ways that validate crucial assumptions with users, without over-testing, and threading the business case needle between aesthetics, cost, and timeline.
Want to see some of the prototypes we mention? Click into newsletter to see examples.
We Built a Thing #18: PostGhost
Email is like that fringe friend who shows up uninvited to your house party with important news. Then disappears through the backyard bushes...
We Built A Thing #17: Model Showdown
The debate has raged since ’96: Mario, Donkey Kong, Wario, or Toad Whether you’re clutching an N64 controller or a Switch 2, folks have s...
We Built a Thing #33: Don’t Send It
Sometimes, it’s better to not hit Publish. When you want to vent about a tough project. Let off steam about a colleague. Or fire off a man...