“Can we fit all of this above the fold?”

If you’ve ever tried to designed a landing page, you know this question well. It’s usually asked while staring at six paragraphs of marketing copy that's supposed to somehow squeeze into a mobile screen alongside a hero image, navigation, and that all-important CTA button.

Clients want their full value proposition visible without scrolling.
Marketing wants ALL the words.
Designers want some breathing room.

It’s the classic digital tug-of-war.

So we built a thing.

Too Much Copy in action

How it works:

Edit your headline, copy, and CTA text in real-time
Watch it render instantly on a mobile-sized preview
Adjust the image placement (top or bottom)
Use the magic slider 🪄 to automatically condense your copy when you realize it's way too long
Finally end the “Will it fit?” debate with cold, hard visual evidence

Things we learned from the thing:

Most mobile-optimized landing pages follow a format. We know the predictable patterns that work time and time again. Once you get down to the small of sizes, you’re just usually deciding where the image goes, how to split content between headline and subhead, and where to put the CTA. Everything else is just rearranging furniture in the same room.
Copy is elastic until it isn’t. The slider feature that condenses text was born from necessity. Sometimes you need to see what 70% of your copy looks like to realize you didn't need that other 30%. It's remarkable how much clearer messages become when forced through the constraint of limited space.
We just need to see it. Abstract conversations about “content density” are pointless compared to showing someone exactly what their page will look like. This tool makes the tradeoffs visible immediately. Want more words? Your image gets pushed down. Want a bigger image? Trim down your copy.
Great, simple tools can emerge from “scratching your own itch.” This entire tool was built in 30 minutes during a brainstorming session. Sometimes the most useful things aren’t complex. They just need to answer that one annoying question that keeps coming up in every project meeting.

Want a thing?

Township makes things for ourselves to learn or to test ideas. Have an idea for a new product or service? Start with a Township MVP sprint and get your own thing in as little as 2 weeks. Learn more below, or just reply to this email and we can chat about it.

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