THE THING WE BUILT:

Prime Cut

We’re drowning in content that’s been pre-chewed by AI.

Every newsletter gets the same bland Gemini summary. Every article gets reduced to the same flavorless paste, whether it’s a masterful piece of journalism or SEO-optimized garbage about “The 7 Best Ways to Optimize Your Workflow for Maximum Productivity in 2025.”

It’s like having a top-notch NYC beef supplier describe both hand-selected A5 Wagyu and grocery store ground chuck as “red meat from a place.”

So we built a thing.

PrimeCut in action

How it works:

• Drop a link, paste raw text, or forward emails - whatever you need our digital butcher to assess for quality

• Get one of three ratings: Prime Cut (read every word), Trimmed Cut (good meat, needs editing), or All Gristle (skip entirely)

• Prime content gets served in a Kindle-style reading interface because good writing deserves good presentation

Things we learned and lessons applied:

1. Quality detection beats content summarization. LLMs aren’t great at summarizing meaningful content (but then again, who is?). What they are decent at: spotting slop. Instead of asking AI to compress everything into bite-sized chunks, we tried to train it to be a content critic. To have strong opinions and elevated taste. Is it worth reading? How meaty is it? Or are the “insights” just marketing slathered in saucy words?

2. The reading interface matters. Once Prime Cut identifies good content, we wanted people to actually read it properly. So we built a clean display modal for some focused reading space. Meanwhile, the gristly content gets shunted to a gray-text preview box, with language that gently encourages you to steer clear. TL;DR: we miss Google Reader.

3. Prompt engineering beats a complicated tech stack. This entire system runs on careful prompt crafting. We fed it examples of genuinely great articles alongside SEO-optimized garbage, then refined the prompts based on whether we agreed with the ratings.

4. Play with new tech where stakes are low and delight is high. We threw Google Veo at creating chef reaction videos for each content grade. Completely unnecessary but surprisingly engaging. The core product works fine without them, which made it the ideal testing ground for something novel. An easy, early use case for new tech that just adds a little something extra. 🧑‍🍳🤌🥩.

5. Email runs on PostGhost! Remember PostGhost from last week? That’s exactly why we built it—to handle email while we go build more on top of it.

P.S. Apologies in advance if the chef calls your article or website All Gristle. He’s a pretty tough critic. We’re still working on him.

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