THE THING WE BUILT:

Golden Ticket Drop

Wonka hid five golden tickets in five 🍫 bars, sent out into the world, each with a chance to change a lucky kid’s life. We don’t have a catchy 70’s theme song or questionable labor practices, but we do have a limited run of physical books (because we are bad at marketing scarcity).

Those tickets don’t lead to a theme-song-laden, potentially deadly Chocolate Factory Tour. They lead to a book.

We wrote one — Just Enough AI: Practical lessons from building products with (and for) AI.

We wanted to give copies away in a way that felt like something. Not a Google Form. Not a comment-to-enter LinkedIn giveaway. Something with a wrapper on it.

So we built a thing.

A Golden Ticket generator. Enter your name. Answer one question. Hit Reveal the Surprise.

If you find a Golden Ticket, send it to us and we’ll mail you the book. No singing chocolate river. No children getting vacuumed into industrial machinery. Just a book in the mail.

Try the Golden Ticket Drop

How It Works

1. Enter your name and answer a simple question

2. Hit Reveal the Surprise

3. If you find a Golden Ticket, email your certificate URL to [email protected] or post it on LinkedIn and tag Township

4. The first 10 verified tickets get a physical copy of the book mailed to them

Notes from Building

Most agencies would’ve run a LinkedIn giveaway.
“Comment WONKA to enter. Tag a friend!” Three days later, everyone forgets it existed.

We didn’t want to do that.

We wanted to make something small and weird that maybe you’d actually remember.

There’s probably something nice about a physical book still mattering. And maybe something nice about building tiny, whimsical internet experiences just because they make people smile.

1️⃣0️⃣ books. Good luck 🎉

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