Good Inside

What We Did

Campaign landing pages, brand standards, page design for product integrations, and paid campaign optimization

About the Client

Good Inside is Dr. Becky Kennedy’s parenting platform: workshops, resources, and guidance for families navigating tough moments with more connection and less shame.

The Challenge

As Good Inside scaled, their in-house web team needed a partner who could move fast on campaign pages without sacrificing craft. New product launches, integrations, and paid campaigns all needed pages that felt unmistakably Good Inside and converted.

Parents arrive through ads, workshops, and word of mouth. The site has to feel warm, clear, and trustworthy from the first scroll.

Campaign Pages That Convert

Township has worked alongside the Good Inside team to refine paid campaigns and landing pages to boost subscribers. The work is iterative: ship a page, learn from performance, tighten the next one.

We helped update brand standards so new pages stay cohesive as the product line grows, and designed interfaces for new integrations as they rolled out.

Children’s Book Launch

A recent highlight was Dr. Becky’s debut children’s book, That’s My Truck! Township partnered with her team to design and build a dedicated launch page with a book hero, preorder CTA, featured press logos, and illustration details that carry the same emotional tone as the story itself.

The page went live ahead of preorder. Dr. Becky shared it with her audience on Instagram the same day.

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Working with us

“As you may know, I recently announced that I’ve written my first children’s book (!) My incredible team partnered with Township to create - dare I say - the most beautiful web page... and it’s now live on our site. Yes, I might be a little biased... but see for yourself!”

Dr. Becky Kennedy · Founder, Good Inside